In the land of Brooklyn, just a few blocks from The Music Hall of Williamsburg lies The Mast Brothers Chocolate Factory. Of course, to call it a factory is a bit of a stretch. What’s closer to the truth is calling it a brick enclosed love nest for cacao nibs and beard aficionados. They’re the 21st century version of Willy Wonka, with the cane swapped out for a fixed gear bike and the Loompa diddy upgraded to an iPhone stocked with Phoenix and The XX.
I first heard about the Brothers Mast a few months back after perusing a photo essay over at The Selby, but to be honest I thought they’re were full of it. Sure, they had the swag down to a T. And sure, maybe I was more than a little jealous that they could pull off the Iron & Wine Beard/Vest combo so well. But at $9.99-$11.99 a bar, was their chocolate actually that good?
Well, yesterday I stopped in Murray’s Cheese Shop in The Village and finally bought a bar. It was their Dark Chocolate/Coffee bar, a tag team done with Portland based roasters Stumptown Coffee. And. It. Was. Amazing. For real. It’s the real deal. Fuck that Hershey’s nonsense. Or anything else, for that matter. I finally get how chocolate could be an aphrodisiac. It was sexy. A sexy bar of chocolate. Unctuous and unreal.
So, without working myself up into another froth, let me just leave it at this: BUY MAST BROTHERS CHOCOLATE. Support them in any way, shape, or form. Grow a solidarity beard, if need be. But better tasting (and less itchy) is to just buy the bars. They use Fleur de Sel and Sea Salt. We need them.
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No but like seriously, it’s amazing. I just ordered some online.
I’m also taking this opportunity to announce that I’m growing a beard.